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Triggered Email Winter Webinar – Driving Incremental Revenue with Perry Ellis Int’l

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Cyber Monday is almost here, and before you can even take a deep breath you’ll be racing to prepare your email marketing strategy for 2016.  You didn’t think we’d leave you hanging, did you?

Join us on Tuesday, December 8th at 2pm EST to hear Justin Roisman, CRM Manager for Perry Ellis International, and Ali Norwood, Head of Client Success at Bluecore (formerly Nike’s Digital Commerce Manager) walk through how Perry Ellis added an unmatched level of personalization to their email strategy across 5 different Perry Ellis brands.

We’ll be breaking down 3 major myths about triggered emails that keep retailers from taking their email marketing programs to their fullest potential:

Myth #1 – Triggered email programs take months to set up, even for a single trigger

Myth #2 – Abandoned Cart is the only trigger worth running

Myth #3 – In order to reach my larger customer base, I need to spend a lot of time on segmentation for promotional sends

Attendees will also have some sweet takeaways that will help them make actionable improvements to their email marketing programs, including:

  • How to leverage catalog data to send unique, customer service-like email triggers beyond the typical Cart Abandonment Recipe
  • How to augment triggers for higher conversions (using techniques including dynamic content sync and multi-touch approaches)
  • How to add relevance to your promotional sends for individual customers

Register now while spots are still available, and you’ll have a leg up going into 2016. For more details and to register, check out the webinar page.

The post Triggered Email Winter Webinar – Driving Incremental Revenue with Perry Ellis Int’l appeared first on Bluecore.


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